Yes, it costs to find good leads… but only just a little!
Wouldn’t it be nice if your site appeared on page #1 of the search engines like Google when someone searched for your product/service online? Wouldn’t you like to lower the cost per lead of getting new customers? One of the fastest ways to find new customers is to make sure they can find you just when they are ready to buy.
Pay-per-click (PPC) advertising helps you reach ready-to-buy leads 24 hours a day, seven days a week, that will be re-directed to your website instead of your competitor’s. How does it work? When someone searches for keywords specific to your business (see check list on the right of this page), your site will appear high up in the paid sponsors’ section of the search engine results page. Being on page one this way dramatically increases the probability that your business will be seen and buyers will click through to your Web site landing pages. With just a modest marketing investment, people searching for your products or services can easily find you online – which will result in more qualified leads for your business at dramatically less cost per lead.
PPC is cost effective, but only if done right
People are searching for what you offer right now! The key is to know exactly what keywords they are typing into the search field at Google, Yahoo or Bing (to name a just a few search engines). Your local WSI Internet marketing consultant can develop a professional keyword strategy based on your target customers that can be used to create a successful paid search marketing campaign for your business. The lead generation strategy that your WSI consultant will get you started building will kick off the process of setting up, managing and monitoring the results of your pay-per-click (PPC) advertisingcampaign.
Think of it like looking for a Chinese restaurant when shopping. You ask someone if they know of any oriental restaurants in the mall. They send you to a Sushi bar, which you hate, and you are hungry and you want to eat right now! Your mistake was using the wrong key words in your search. If you had used the key word phrase a traditional Chinese restaurant that serves stir fry and egg rolls, the other helpful shopper could have probably sent you right where you wanted to eat. Success in pay-per-click advertising is in great part the art of thinking through exactly what key word phrases that people will use when they are searching for what you sell; then bidding for those key word phrases and making sure that the landing page(s) on your Web site are content rich with those key words in the meta dataand on the pages themselves.
You don’t pay a dime if they don’t click!
What does it cost you if your ad appears on the searchers’ pages say 100 times, but no one ever clicks the ad? If no one clicks on your ad it costs you nothing! That’s why it’s called “pay-per-click.” And on top of that great news, your business will only be charged from a few cents to a few dollars if they do. That’s what we in Minnesota call “a heck of a deal!”
Your local WSI consultant can help you with Paid Search Marketing and offer value-added tracking tools to make sure you know where every penny is spent and what it brings back to your business. Contact us now for your PPC roll out!
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