If people can't search and find your Web site in Google, Yahoo and other search engines, every dime you spend on your Web site is a total waste of your precious operating dollars. Being on page three and higher in Google, Yahoo or Bing means you are virtually invisible! You don't exist for the people searching for what they need right now when they are most motivated to engage with your company. That's why a comitment to optimizing your Web site is a commitment to the long term success of your business.
According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites to you? The answer is search engines tuned to list the best pages to serve their customers.
Google, Yahoo!, and Bing are the big players in the search engine business and hundreds of millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, it's obvious to anyone how important it is for your site to be visible in them.
Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Search Engine Optimization (SEO) is the only strategy that results in competitive rankings for your site. Unlike pay-per-click and Web site banner advertising, Search Engine Optimization (SEO) will help your site be ranked on page one or two in the search results without paid advertising. It takes some time, but it is well worth it and the most impactful thing you can do for your Internet marketing effort today.
As search engines refine their algorithms (mathematical calculations used to rank your Web pages) and place greater importance on useful, meaningful, well built and well connected Web pages, the savvy Internet marketers like those led by WSI Consultants, are winning with current knowledge and the right technical partners! You can win too. Call your WSI Consultant today to begin understanding this important element of bringing your Web site front and center.
Never before has search engine optimization been so important. Here are a few things WSI can help you with to move up in the Google rankings and drive people to your Web site:
|Key words are the words YOU type into the search engine's (Google, Yahoo, etc.) search bar.|
|Key words are single words, multiple words, phrases, and even questions.|
|Key words need to be used in the page content of your Web site for the search engines to like you.|
|Key words have to be used in the meta tags on your Web pages for the search engines to like you.|
|Key words are part of the purchase when you buy pay-per-click advertising.|
|Meta data elements provide information about each individual Web page, most often to help search engines categorize and rank them correctly.|
|Meta data elements are inserted into the Web page HTML program coding (i.e., Web page source code), but are often not visible to a user visiting the site.|
|Meta data HTML source code information can be seen if you go to the top of your browser and click View, then click Source. Try that right now!|